• How Fast Fashion Brands Steal Sneaker Designs And Get Away With It
  • How Fast Fashion Brands Steal Sneaker Designs And Get Away With It
  • How Fast Fashion Brands Steal Sneaker Designs And Get Away With It
  • How Fast Fashion Brands Steal Sneaker Designs And Get Away With It

How Fast Fashion Brands Steal Sneaker Designs And Get Away With It

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£138.00

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Details
Chanel founder Coco Chanel considered this kind of phenomenon to be inevitable, describing it as the “ransom of success“;. That being said, how exactly are fast fashion brands getting away with stealing sneaker designs?,Unlike music, movies, and pieces of art, sneakers, as well as any other fashion design for that matter, aren't protected by intellectual property law. Unlike counterfeit items, which straight up copy branding, motifs, and patterns, knockoff shoes, like the ones sold by Zara and Primark, simply resemble the original design, making them perfectly legal.,This is because patents don't really exist in the world of sneakers. Take, for example, the Balenciaga Triple S. With its iconic “ugly“; upper and unmistakably bulky midsole, if the luxury fashion house decided to patent the design, it would take months or perhaps years for the patent to go through. By that time, the chunky sneaker trend would probably be a thing of the past, and the Triple S would look like a relic amongst all the sleek, streamlined sneakers of the future.,To add to this, sneaker designs cannot be protected under copyright law. According to Christopher Sprigman of the NYU School of Law, shoes aren't copyrightable as fashion designs are typically thought of as “useful a...
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