Salehe Bembury announced his arrival as Versace's head of sneaker design in September 2017 after his long affiliation with YEEZY. Fast forward a few months and he announced the 'Chain Reaction', originally thought to be a collab with 2 Chainz, this sneaker could become the king of the chunky shoe.,Check out his interview below and let us know your thoughts on the Versace 'Chain Reaction'.,Keep it locked to The Sole Supplier for all of the best news and releases from the sneaker community.,Tell us how you became the head sneaker designer at Versace?,I reached out to Versace on LinkedIn and essentially communicated an opportunity. The sneaker market is a billion dollar industry. Traditionally, “sneakerheads” were not looking to fashion houses for sneakers. Maybe once in a while a luxury company might drop a head-turner, but usually it was pretty dead in that market for sneakers. I explained that within the last five years, the consumer is finally starting to look at fashion houses for sneakers because they've been educated by successful adidas or Nike collaborations with luxury brands. Versace having such a rich brand heritage and ethos, I saw this as an opportunity for them to join the conversation.,I wasn't expecting a response, but three days later, I was...
